Step 1
Wash Your Hair
Start with clean hair. Use your go-to sulfate-free shampoo to remove buildup and prep your curls for moisture.
Step 2
Condition & Detangle
Apply your favorite conditioner. Use a wide tooth comb to gently detangle from ends to roots, then rinse thoroughly.
Step 3
Apply & Style Your Curls
While your hair is still soaking wet, apply a small amount of Conceited Luxe Styling Cream section by section. Then, use your preferred curl styling method to define your curls.
✨ Not sure which technique to use?
[Explore curl styling techniques here] — we break down methods like praying hands, scrunching, raking, roping, finger coiling, and more to help you choose what works best for your texture and goals.
Step 4
Dry Your Hair
Once your curls are styled, it’s time to dry them — and this part makes a big difference in your final look.
Air Dry:Â Let your curls dry naturally for a soft, low-maintenance finish.
Diffuse:Â Use a diffuser on low to medium heat and speed for volume and definition.
To encourage volume at the roots and even curl formation:
- Tilt your head forward, side to side, and upside down as you dry
- Gently cup the curls with the diffuser to avoid frizz
- Don’t touch your curls too much while drying — let the product set the shape
✨ Not sure how to diffuse?
[Click here to learn how to diffuse your curls like a pro.]
We cover everything from which tools you need to step-by-step techniques for beginners.
Once fully dry, fluff the roots and scrunch out any cast for soft, touchable curls.