BORN FROM PASSION
As the founder of Conceited Luxe, Jasmine Curnel has always believed that there is an opportunity to offer so much more beyond creating immediate value for the products and services a company provides. Entrenched at the heart of the company and its core values are Jasmine’s desire to challenge the ordinary, empower others to greatness, and build a sense of oneness through community. These attributes were refined as she successfully navigated her career in the male-dominated aviation industry as an aircraft mechanic. It’s in these spaces that she embraced the value of breaking boundaries and shattering stereotypes.
Today, Conceited Luxe adheres to those values and thrives on being an innovative leader in the beauty industry by forming natural hair products with skin-nourishing ingredients. Each of us has a unique story that speaks to where we have been, who we are, and where we are going. Our team is driven by capturing the power of our similarities, celebrating the strengths in our differences, and promoting an unlimited sense of self-pride.
We welcome you to our community and thank you for allowing us to be a part of your journey.
OUR MISSION
Diversity is at the heart of our mission. We celebrate the beauty of all hair types and textures because we know that true beauty lies in embracing our differences. Our products are meticulously developed to cater to the diverse needs of our clients.
OUR VISION
Women's empowerment is a flying force behind everything we do. We are here to support and uplift women every step of the way. Whether it's by providing high-quality products or by inspiring women to take charge of their hair and their lives, we're dedicated to fostering confidence and independence.
YOUR JOURNEY
Self-love is the secret ingredient in our formulations. We believe that caring for your hair is an act of self-love and we want to remind you that it is a daily ritual. Our products are designed to enhance your natural beauty and boost your self-assurance, so you can walk in any room with your head held high.
OUR DESTINATION
At Conceited Luxe, we're rewriting the rules of self-care by putting self-love and self-assuredness front and center. Together, we're not just changing hair care; we're changing lives and encouraging everyone to be beautifully, unapologetically conceited. Fly with us to a place “Where Confidence Meets Luxury.”