BORN FROM PASSION

Conceited Luxe was founded in 2021 with one bold belief: you shouldn’t have to choose between clear skin and beautiful curls.

After struggling to find curly hair products that didn’t trigger breakouts or compromise her confidence, our founder, Jasmine Curnel, created a solution that merged haircare with skincare. What started as a personal need became a mission to serve women who deserve both healthy curls and clear skin.

From her journey as an aircraft mechanic breaking barriers to building a purpose-driven brand, Jasmine created Conceited Luxe to stand for more than just beauty. Our formulas are clean, high-performance, and specifically designed for acne-prone skin because beauty should never come at the cost of your skin or your self-worth.

We believe in celebrating individuality, honoring our differences, and creating space for confidence to flourish.

Conceited Luxe is about believing so highly in yourself that you embody it. It’s not arrogance, it’s owning your worth before the world tells you what it should be.